Press

// IN THE NEWS //



The Highlights from Metaverse Art Week

Sotheby's invests in the digital realm via a collaboration with Francine Ballard's Metagolden and HW3 (House of Web3).
READ THE ARTICLE

6 COMPANIES JUMPING ON THE NFT BOOM

As its name subtly implies, there’s a fine jewelry component to Ballard’s company, which she established earlier this year, but there’s also a highly coveted digital element that makes Metagolden somewhat of a stylish enigma....
READ THE ARTICLE

NFT TRACKER

Sothebys NY’s Art as Jewelry as Art sale, taking place from 24 September until 4 October, will include an NFT: the digital twin of Francine Ballard of Metagolden’s Ethereum Expedition ring. The ring is inspired by the intercontinental rocket launches that are likely not so far off from our future reality. Metagolden envisions this ‘phygital’ pairing as doubling the value of the buyer’s investment, as they will receive both the physical gold ring and digital rendering.
READ THE ARTICLE

Art as Jewelry as Art Collection to debut at Sotheby's

This selection of artists’ jewelry aims to reintroduce these works to the discerning collector in a new context, and as a defined category of art for a collection that is not only intended for adornment, but also as a means of personal expression...
READ THE ARTICLE

NFTS ARE THE NEW SNEAKER DROPS

Welcome to the world of NFTs, which Ballard has made the essential element of her company, Metagolden- and which the fashion industry at large has embraced in a big way.
READ THE ARTICLE

NFTS ARE FASHION’S NEWEST COLLECTIBLES

If you're going to tokenize an NFT, you may as well do it with something you can wear and appreciate instead of just saying you own it with a stock or digital contract.
READ THE ARTICLE

BY GEORGIE MILLER // 08.31.2021

Making the World of NFTs and Digital Art More Accessible

I believe that now, more than ever, consumers are yearning for what I like to call smart luxury...
READ THE ARTICLE

BY ANNE LEE PHILLIPS I 12.07.21

INSIDE THE METAGOLDEN - ASHLEY LONGSHORE TEAMUP

All Longshore really needed to get into that digital realm was trusted friend Francine Ballard, the Houston founder of Metagolden...
READ THE ARTICLE