Press

Returns in March curated by HW3. This year's theme is "Future Heritage," a challenge to connect the next generation of creators and traditional fashion designers.

Sotheby's invests in the digital realm via a collaboration with Francine Ballard's Metagolden and HW3 (House of Web3).

As its name subtly implies, there’s a fine jewelry component to Ballard’s company, which she established earlier this year, but there’s also a highly coveted digital element that makes Metagolden somewhat of a stylish enigma....

Sothebys NY’s Art as Jewelry as Art sale, taking place from 24 September until 4 October, will include an NFT: the digital twin of Francine Ballard of Metagolden’s Ethereum Expedition ring. The ring is inspired by the intercontinental rocket launches that are likely not so far off from our future reality. Metagolden envisions this ‘phygital’ pairing as doubling the value of the buyer’s investment, as they will receive both the physical gold ring and digital rendering.

This selection of artists’ jewelry aims to reintroduce these works to the discerning collector in a new context, and as a defined category of art for a collection that is not only intended for adornment, but also as a means of personal expression...

Welcome to the world of NFTs, which Ballard has made the essential element of her company, Metagolden- and which the fashion industry at large has embraced in a big way.

If you're going to tokenize an NFT, you may as well do it with something you can wear and appreciate instead of just saying you own it with a stock or digital contract.